Last updated: October 06, 2012
IP Addresses: When you visit the Site, we collect your IP address. An IP address is associated with the access point through which you enter the Internet, and is typically controlled by your Internet Service Provider (ISP), your company, or your university. We may use IP addresses to collect information regarding the frequency with which users visit various parts of the Site. Standing alone, your IP address may or may not be personally identifiable. We do not knowingly link IP addresses to any (other) Personal Data.
Aggregate and Anonymous Data: Aggregate and anonymous data is information that does not identify you, specifically including data collected automatically through the operation of the Site (“AA Data”). For example, we may collect Site usage data in the aggregate (such as which Site features you visit and in what sequence) through the use of various technologies as further described in Section 2 below. We may also collect password information from you when you log in, and aggregate computer and connection information; and during some visits, we may use software tools to measure and collect session information, including page response times, download errors, time spent on certain pages and page interaction information. We will use such AA Data only in AA Data form.
Personal Data: We will use your Personal Data for the purposes for which it was provided. For example, if you provide Personal Data to redeem UltraViolet content, to register for a newsletter or a text messaging service, to enter a contest or a sweepstake, or to purchase goods or services, we will use it to register you for or provide you with those goods or services. When you provide us with your Personal Data for this purpose, we may ask you whether you wish to receive information about features, services and other offerings that may be of interest to you. We also may send information or offers to selected groups of users on behalf of other businesses. When we do this, we do not give those businesses your name or address without your permission. Under certain circumstances (for example, if you win a contest) we may post your Personal Data on the Site. We will notify you of this possibility when you provide the Personal Data and, if possible, when the Personal Data is posted. In some cases, we may also use the information that you provide about other registered members to enable us to send them your messages or content or applications selected by you per the “Buddies” section below. We will not use the recipient’s email address for any other purpose unless such recipient gives us permission to do so. We may also use your Personal Data to notify you about important changes to the Site.
In addition, from time to time, we may use your personal information to send important transactional or relationship notices, such as communications about transactions you conduct with us, service updates, and changes to our terms, conditions, and policies. Because this information is important to your interaction with NBCUniversal and the Site, you may not opt out of receiving these communications.
Cookies and similar tools may be used to relate your use of the Site and AA Data to Personal Data obtained from you. If any AA Data is linked with Personal Data, the linked AA Data will then be treated as Personal Data.
IP Addresses: IP addresses are used for the purposes of system administration. We may also use IP addresses to provide AA Data to advertisers about the volume of use on the Site, and as further set forth herein.
AA Data: We may also use Personal Data and IP addresses in aggregate form for purposes of research or analysis. In order to better understand and serve the users of the Site, we (possibly in conjunction with a third party) often conduct research on customer demographics, interests and behavior based on Personal Data and IP addresses we gather. Although this aggregated data may be based in part on Personal Data, it does not identify you personally. We may share this type of AA Data with a variety of third parties, including our affiliates, agents, and current and prospective business partners.
We may use AA Data collected from the Site for administration, advertising and promotional purposes, and we may share such information with various affiliated and unaffiliated entities for such purposes. For example, Clickstream Data and demographic AA Data may be shared with our advertisers and business partners. We may also enter into agreements with outside companies that possess technology that allows the Site to customize the advertising and marketing messages you receive on the Site or through email. This data (including Clickstream Data about your activities on the Site) may be shared with these companies for this purpose.
Buddies: We may offer you the ability to interact with other users who own the same USHE Blu-ray™ disc as you (“Buddies”) in special features through the BD-Live™ Center. A user who wants to interact may enter another user’s email address to facilitate such interaction. Potential Buddies will always receive an invite which they may accept or decline prior to becoming another user’s Buddy. In the event that a Buddy accepts such invitation, we will use that Buddy’s email address to facilitate the interaction between the two users on an on-going basis. You may remove yourself from another user’s Buddy-list at any time by clicking “Remove” next to the other Buddy’s name in the “MY COMMUNITY > MY BUDDIES” section of your Account. Before accepting an invitation to become another user’s Buddy, please be aware that you may receive interactive applications and communications from any USHE Blu-ray™ disc for which you are a registered owner under the applicable username.
Disclosure to Third Parties: Like many businesses, we sometimes hire third party vendors, including but not limited to, Deluxe Digital Studios, Inc., to perform certain business-related functions on our behalf such as hosting specific portions of the Site, maintaining databases, delivering content, sending marketing emails, administering contests, mailing information, processing payments, or otherwise operating the Site. When we employ a third party vendor to perform these functions, that third party vendor will only be provided with the particular Personal Data, IP addresses and/or AA Data it needs to perform its function, and is required to protect such Personal Data, IP addresses and/or AA Data.
With your consent, we may also share Personal Data with third-party business partners in connection with UltraViolet, so that they may help operate UltraViolet and deliver UltraViolet content and services. Any such third-party business partner will only be provided with the particular Personal Data, IP addresses and/or AA Data it needs to perform its function.
With your consent, we may also share Personal Data with pre-screened third parties for their marketing or promotional purposes. We will provide you with an opportunity to elect or decline these marketing or promotional services or opportunities (see “Your Choices” below). In the event you have elected to “unsubscribe” from any of our marketing or promotional services, we will share your Personal Data with third parties with whom we jointly offer such services solely to the extent necessary to ensure that your request not to receive such communications is honored. In addition, for third-party sponsored sweepstakes, contests or promotions, we may request Personal Data from you that may be shared with the sponsor upon their request, but we will give you the option to either agree to this use of your Personal Data or cancel your participation in the applicable sweepstakes, contest, or promotion at the time we request such Personal Data.
We encourage parents and legal guardians to spend time with their age-appropriate children using the Site and to be fully familiar with the Site features and BD-Live™ features that may be used by their children. We do not require a child to disclose more information than is reasonably necessary to participate in a contest, game or other activity or feature of the Site as a condition of participation. At various places on the Site, we may ask users for their age. By using or logging into the Site or related features or services, you agree to respond truthfully and accurately about your age.
Children Under the Age of 13:
The Site is not directed to children under the age of 13. We will not knowingly collect or use Personal Data from anyone under 13 years of age. Children under the age of 13 years of age are expressly prohibited from submitting or posting any Personal Data on the Site.
Children Between the Ages of 13 and 18:
We may engage one or more Third Parties including, but not limited to, Deluxe Digital Studios, Inc., to control and operate the Site in the United States. The Site is not intended to subject us to the laws or jurisdiction of any state, country or territory other than that of the United States, and the privacy and/or data protection laws of your own country may not apply to Personal Data collected by us. Please note that we do not represent or warrant that the Site is appropriate for use in any particular jurisdiction.
UNIVERSAL STUDIOS HOME ENTERTAINMENT
Attn: Consumer Relations
P.O. Box 801464
Valencia, CA 91380-1464